Having a budget is essential for ranking for competitive keywords in Google because SEO can be a long-term and costly process. With a proper budget, it can be easier to compete with other companies that are likely spending a lot of money to rank for those same keywords.
If your company doesn’t have yet a sufficient budget for SEO, other cheaper alternatives like social media or PPC may be more suitable for generating traffic. However, if you’re decided to invest in SEO (which is probably the best investment you can do) bwl-seo offers services starting at USD 2,500 monthly.