SEO for Colombian market

Optimizing Google My Business for Colombian local SEO

What is Google My Business?

Google My Business is a free online tool provided by Google that allows businesses to manage their online presence on Google Maps and Google Search. It provides a business listing that includes important information such as address, phone number, website, and opening hours. This listing appears prominently when users search for local businesses or services related to a specific location.

Why is Google My Business important for local SEO?

Optimizing your Google My Business listing is crucial for improving your local SEO performance. When users search for services or products in a specific area, Google uses various factors to determine which businesses to display in the search results. Having a well-optimized Google My Business listing increases your chances of appearing in those local search results.

1. Claim and verify your Google My Business listing

The first step to optimizing your Google My Business listing is to claim and verify it. This ensures that you have control over the information displayed and allows you to make updates as needed. To claim and verify your listing, follow the instructions provided by Google, which typically involve a verification process through mail or phone.

2. Provide accurate and detailed information

When setting up your Google My Business profile, it’s essential to provide accurate and detailed information about your business. This includes your business name, address, phone number, website, and opening hours. Make sure all the information is up-to-date and consistent with your other online listings.

It’s also important to choose the most relevant category for your business. This helps Google understand what your business offers and improves its chances of appearing in relevant search results.

3. Optimize your business description

Your business description plays a crucial role in optimizing your Google My Business listing. It should be concise, yet comprehensive, and include relevant keywords related to your business. Use this description to highlight your unique selling points and what sets your business apart from competitors.

Additionally, Google My Business now allows businesses to add attributes to their listing, such as “women-led” or “family-friendly.” Taking advantage of these attributes can further improve your visibility in specific search results.

4. Add high-quality photos and videos

Visual content is highly engaging and can help attract potential customers to your business. Google My Business allows you to upload photos and videos to showcase your products, services, and the overall ambiance of your establishment.

Make sure to add high-quality photos that accurately represent your business. This includes pictures of your storefront, interior, products, and anything else that gives potential customers a glimpse of what to expect.

5. Encourage customer reviews

Customer reviews have a significant impact on your local SEO performance. Positive reviews not only enhance your reputation but also boost your ranking in Google’s local search results. Encourage satisfied customers to leave reviews by providing excellent service and requesting feedback.

Monitor and respond to all customer reviews, whether positive or negative. Engaging with your customers shows that you value their feedback and can help improve your overall online reputation.

6. Manage and maintain your listing

Once your Google My Business listing is optimized, it’s crucial to regularly manage and maintain it. Keep your information up-to-date, including any changes in address, phone number, or opening hours. Respond to customer inquiries and reviews promptly to demonstrate your commitment to customer satisfaction.

Regularly post updates about your business, such as promotions, events, or new product launches. This helps keep your listing fresh and relevant, encouraging users to engage with your business.


Optimizing your Google My Business listing is essential for improving your local SEO performance. By claiming and verifying your listing, providing accurate and detailed information, optimizing your business description, adding high-quality photos, encouraging customer reviews, and actively managing your listing, you can increase your visibility in local search results. Remember to regularly monitor and update your listing to stay competitive in the ever-evolving digital landscape.

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