English to Spanish translated will bring new traffic and opportunities.
English to Spanish Website Translations
Often, other marketing teams come to us for english to spanish translated assistance, and find that marketing to Hispanic translation in the United States requires more thought. However, it pays off. Consider common problems their legal clients face: Spanish is an incredibly popular yet diverse language in America.
You need specialists who can do Spanish translation website to increase Hispanic visits to your website. Some potential Hispanic clients are using search engines in Spanish and/or English. That means your ads and service pages need to be optimized for the right Spanish keywords.
To validate a Spanish translation website consider how ingrained Spanish speakers are in the US. America (with 42 million native Spanish speakers) has almost as many as Spain.
The Mexican ecommerce market is projected to eclipse $18.5 million in 2020. User penetration will be 39% in 2020 and is expected to hit 57% by 2025. The average revenue per user is expected to equal $370.
Almost 40% of Mexicans surveyed spent more time searching for products online after the COVID-19 lockdown. 35% of Mexicans spent more time buying products on the internet than they did before the outbreak.
For many US-based companies, Spanish-speaking markets are a comfortable first endeavor at international targeting since so many Spanish speakers are present in the US.
However, many brands (even large established ones) do a poor job in hispanic translation misunderstanding how to relate to buyers in a different language as well as location. Spanish SEO and international content marketing is not simply translating your brand’s content from one language to another.
Effective international marketing starts with partnering with a hispanic translation service that can introduce you to a new market as well as ensure your messages captivate and convert the intended audience. In short, english to spanish translated can help your brand “speak” the language so it resonates with the Spanish audience and gets the sales results you want.
Expanding business to an international market of a different culture and language is a challenge. It’s especially daunting if you don’t speak or live the language. A huge reason to consider help regarding hispanic translation and international content marketing efforts.
The steps to be able to do a successful seo in spanish is:
Validate a market
Analyze the competition
Implement and properly execute
Validate Your International Market for English to Spanish Translated
The first thing I have to be clear about are my goals, where I want to go?
Consider targeting markets with the largest number of speakers. Spanish languages are prime considerations, for the languages have an enormous number of native speakers worldwide.
Spanish has one big advantage — it’s hugely relevant in the United States.
However, the number of native speakers doesn’t equal potential market size. So, while this is a good place to start, you need to analyze internal data and qualify leads to figure out which new market is right for you.
Visit your sales department and inquire of sales outside the country or about disqualified leads from another region. Analyze any trends you find—you might be surprised to find leads you’ve been missing!
Volume and traffic value
It’s time to analyze which market has the most value based on existing page traffic. Start by tracking where your traffic comes from and which pages get the most international visitors.
To see which country’s traffic has the most value, appraise each page visited, assigning weight as each page contributes to the conversion process.
Once you have the value of every page involved in your conversion process, multiply the volume of traffic from each country by the value of each page to determine the country’s value. As you continue the internationalization process, remember that the percentage of people from another country who are fluent in English compared to non-English speakers is, as a rule, lower. If you’re committed to international outreach, you’ll need to create a PPC campaign in your target country and run it for a couple of weeks to see clicks and conversions.
Next, gauge international social media analytics. If you’re already tracking this data, this step is as simple as asking your social media manager for the demographic information of your followers along with any info on interactions with your brand.
Use social media analytic software, such as Followerwonk, to track the locations of users who follow you on various platforms. Get deeper insights from social listening tools, such as HootSuite, to learn what international audiences think of your brand (and about its potential absence from their market).
Potential market size
Regarding Spanish SEO, one of the simplest ways to know the potential size of a given market is to check the volume of your keywords after hispanic translation. This gives you a good idea of the potential traffic your site could receive if you were to enter that market.
There are three steps to estimating the volume of your keywords in the new market.
Translate Keyword Research
First, you need to translate your English keyword research—just make sure your list of English keywords is up-to-date. Use an automatic translator for this part of the process. However, automatic translators are never 100% correct.
If you’re translating into Spanish, use Wordreference and SpanishDict. Both make faithful translations from English to Spanish and include annotations that help identify region-specific vocabulary. This is useful when your target language has subtle variations across many different countries.
Expand Upon Keyword Research
Second, expand upon your initial keyword research. Automatic english to spanish translated are a great start but method won’t uncover all of the most common keywords in your target market. Some markets may have words that don’t even exist in English!
To update your list, see which synonyms the translators offer and add these new words. After doing this, you will end up with a much larger list.
Find a Transcreation Service Provider
And finally, if you want your keyword research to be as thorough as possible, then you need to know your target language or get the help of a transcreation service.
Use tools like the Moz Keyword Explorer to find keywords you may not have considered. Keyword Explorer allows you to select the country in which you want to carry-out the investigation, so your data will be much more targeted.
When you believe you have all the necessary keywords to evaluate the volume of the market, the only thing left is to add up the search volume to create a traffic estimation for your targeted market.
Market growth trend
You can determine trends by using keyword research and entering the most relevant keywords in Google Trends or any other traffic volume analysis tool.
Analyze the Competition
Once you have decided on a market, the next step is to analyze the competition.
To discover who your competitors are in the new market, make use of your Keyword research and analyze the SERPs.
Remember, Google uses your location to show personalized results, so it’s not enough to use incognito mode, nor is it enough to enter Google with the CTLD of the country. Instead, you’ll want to use a tool like Moz SERP Analysis to examine SERPs that haven’t been skewed by your location.
Authority analysis and backlinks
Analyzing your competitors’ domain and page authority is a good way to gauge industry website standards in your new market. You’ll also get a good idea of the bare minimum requirements your website needs to compete along with important metrics, such as how many backlinks your top competitors are earning.
Similar to gauging site and page authority, understanding your competitors’ traffic volumes will help you determine what numbers are considered high, low, and average in your industry.
To fully understand your competition and its audience, analyze what type of content attracts the most eyeballs and earns the most links. This task would be laborious without the help of tools like SEMRush and Hrefs.
Proper Execution of Spanish SEO and International Content Marketing
Proper Spanish SEO and international content marketing endeavors require selecting the right site structure for your individual campaigns. In addition, you want to send signals to search engines regarding serving the right version of your content based on language and geography.
Select the right structure
There are three options to introduce your site to the new market: subfolder, subdomain, and ccTLD. The selection of one structure over the other will depend on your objectives.
On the one hand, if you want to enter a new market thinking only about the language use a subdomain or subfolder.
On the other hand, if you want to think about the geographical location, you should choose a ccTLD or a subfolder.
Select the content
Now, it’s time to create content for your new target audience. I recommend revisiting your website analytics to see which pages have attracted the most attention both in your home market and outside the country.
Translation is expressing in one language what was originally said or written in another language. It’s very useful when you need to transcribe exact words from one language to another, especially when it comes to things like legal or highly technical services, such as insurance.
When translating content word-for-word, you need to take care that what’s said in one language is perfectly preserved during the translation process. While this process can be done by machines, you should steadfastly avoid free translation programs—they’re prone to many errors.
Are you ready to start your hispanic translation campaign and devise an international content marketing strategy? Hopefully, you’ve come to understand targeting a new location or language requires experience and skill.
Consider us an agency with the technical knowledge of english to spanish translated and content marketing along with the public relations awareness to allow your brand to enter new international markets in an effective yet seamless fashion.
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